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About Nuuds
Founded in October 2022, Nuuds is a fast-growing D2C brand known for elevated basics designed to build confidence across all body types. With a loyal following and rapid growth, the team needed a way to recover abandoned carts while reinforcing their playful, sister-like brand voice.
The Challenge
Nuuds had strong email and SMS programs, but abandoned cart reminders felt transactional. Automation could only go so far, and customers were missing the human touch that Hannah knew mattered.
Her hesitation was familiar: would adding LiveRecover overlap with SMS? And could it still sound like Nuuds?
The Solution
With LiveRecover’s person to person model, the lightbulb went on. Instead of automated messages, real agents engaged in Nuuds’ tone that is warm, conversational, and confidence building.
Onboarding was quick and collaboration was seamless. Through a shared Slack channel and knowledge base, agents were trained to feel like part of the Nuuds team. Feedback was used to continuously refine responses.
“If I notice something feels robotic, I’ll put it in our knowledge base and ask for it to be more conversational. The agents really take that feedback and adjust. It follows our brand voice and makes our customers so much happier.”
The Results
- Nearly 7,700 carts recovered in under a year
- Stronger retention rates, as customers returned after human outreach
- Improved sentiment, with many calling the LiveRecover touch a “cool surprise”
Why It Works
- Extends reach beyond automated SMS and email
- Keeps brand voice consistent through real conversations
- Adds incremental revenue without feeling transactional
Hannah’s Advice to Brands
“Give it a shot. A trial doesn’t hurt. Be open about what you’re looking for, and LiveRecover will make it happen or even add it to the roadmap. If you like it, you’ll stick with it, like we did.”